◽️ Overview

<aside> ⚙ Provide a summary of the campaign. At a glance, others should be able to quickly get up to speed on the project’s “what” and “why”, as well as the “why now”.

</aside>

• Table of Contents

◽️ Documents

Documents

◽️ Strategy

Goals & objectives

Use this section to list all campaign goals and objectives.

Campaign objectives:

1. Increasing awareness of the brand
2. Driving traffic to the site

Product goals:

1. Showcase organization and goal-setting in Notion with databases, to-do lists, calendars, and other productivity features
2. Highlight sharing and collaborating with friends and family

Company goals:

1. Show Notion’s product flexibility
2. Increase overall signups

◽️ Target audience

Provide a summary of your target audience(s) in as much detail as possible. The more defined your audience is, the more targeted your campaign will be. The toggle below includes a few additional questions to ask when narrowing in on your target audience.

• Additional audience insights:

The target audience will include personal users across various demographics and regions, with a focus on those who are seeking a more efficient and customizable productivity tool.

• Prospects that don’t use Notion for Personal or Teams